Care UK wanted to communicate that their Care Homes are a safe place to work for Nurses.
We created a microsite (www.careukheroes.com) to enhance Care UK’s employer brand and reputation – based around the procedures they’d put in place to combat the pandemic.
To drive Nurses to the microsite, we used a combination of paid social media ads, eshots, display programmatic and specific-sector media, such as RCN Bulletin.
In just one month, we delivered over 3,000 clicks to the microsite, over 1,000 applications and a huge uplift in candidate offers. The site continues to be used for ad-hoc campaigns.
Beyond Interactive has been integral to our recruitment strategy and success over the last five years. They take the time to really understand our market and provide great solutions to our labour challenges. They are honest, reliable and above all, provide the best customer service to a recruitment team of over 50. James will work with every one of my team, not only providing great solutions but helping increase their knowledge and market insight.
Victoria Cole, Head of Resourcing, Care UK