Weight Watchers
Weight Watchers – Shape your future
Background
The name Weight Watchers needs little introduction. Famous across the world, they’ve been supporting people to adopt a healthy lifestyle since 1969. However, most people associate this brand with weight-loss. They approached Beyond Interactive to help them recruit a Regional Manager for the South-East region who really believed in the Weight Watchers brand and mission. Our challenge was to make candidates think of Weight Watchers as a place where they can have a commercial impact plus emotional impact upon the well being of millions.
Solution
Our approach was to highlight the sheer scale of the Weight Watchers’ work and how the candidate will have genuine impact upon how it’s delivered. The facts here really speak for themselves: Their members have lost a combined 122million stones past the 10 years, 90% of their revenue comes from their meetings and they have over 1,800 UK leaders.
As an approach based upon empathy with the brand was vital, we carefully selected the following targetable media:
Timesonline, Theladders, Facebook and Twitterjobsearch
Our ATS partners, Harbour, created a bespoke solution to manage the response and streamline the whole recruitment process.
Results
Weight Watchers found and hired a new Regional Manager via Times Online within six weeks of advertising. This saved their recruitment budget £15,000 in agency fees. What’s more, the introduction of the Harbour system has also helped the client save a further £15,000 in admin costs. To continue to save Weight Watchers money, we’ve instructed Harbour to create a complete ATS system. This will be used on all their UK-based recruitment activity
