Manchester United
Well written and red: the secret of delivering candidate quality
Background
One of the world’s most recognised brands, Manchester United approached us to help them build their employer reputation online and sell their offering to candidates with the right fit for their culture.
Solution
Of course, the name ‘Manchester United’ needs little introduction: we knew it would attract application numbers. Yet we also knew this didn’t guarantee quality of candidate. To resolve this, we spent considerable energy identifying who their ideal audience was, what they wanted, and what Manchester United could specifically offer them. Once armed with this information, we were able to choose the most relevant job sites upon which to place their adverts. Additionally, our copywriter was able to write each ad based upon one key message and SEO the copy. In short, research-based copy and media guaranteed the quality of candidate Manchester United demanded.
Results
The industry average for views to applications on job boards is 1 in 12. The roles we post for Manchester United are achieving a 1 in 4 ratio. For example, we placed an ad for Match-Day supervisors that resulted in 243 online applications. 35 of these were invited to an interview.
